Burke Williams Spa Los Angeles

I contributed the concept, copy, and visual story (Instagram filter look and feel and Tumblr-like site scrolling) for Burke Williams Spa’s multi-channel campaign (website content, video, and print ads) to recruit new millennial massage therapists and seasoned practitioners via boutique design agency Rogue Design Group.

  • Role Concept and Copy
  • For Senior Copywriter
  • Type Print Ads, Brochures, Simply Massage :30 Radio Spot
  • URL www.bwmassagecareers.com/

Simply Massage
Burke Williams
:30 Radio Spot


DRAFT 1
Self-Care Strategy

What’s your self-care strategy?

Slow down.
Take care.
Breathe.

Easier said than done, right? At Burke Williams Simply Massage, we’re going back to basics. Now, experience an affordable, unique-for-you monthly massage from the same amazing therapists you’ve come to expect from Burke Williams. Stop by our stunning new Marina del Rey location, and enjoy your first Simply Massage for just $49. Make an appointment today for some well deserved peace and relaxation at BW-Simply-Massage.com. Simply Massage. Simply the Best.


DRAFT 2
Self-Care Strategy

You have strategies in place for pretty much everything:

Finding the fastest route to work.
Acing that client presentation.
Connecting with your loved ones.

What’s your strategy for taking care of yourself? At Burke Williams’ Simply Massage, you’ll enjoy an affordable, monthly massage from the same amazing therapists you’ve come to expect from us. Stop by our stunning new Marina del Rey location, and experience your first Simply Massage for just $49. Make time for yourself and reserve a massage today at BW-Simply-Massage.com. Simply Massage. Simply the Best.


DRAFT 3
Note to Self

Note to Self—Be good to others. And be good to yourself, too.

That’s the beauty of Burke Williams Simply Massage. It’s a one hour. Once a month. Gift of YOU time. Experience an affordable, personalized monthly massage from the same amazing therapists you’ve come to expect from Burke Williams. Stop by our stunning new Marina del Rey location, and enjoy your first Simply Massage for just $49. Schedule time for you at BW-Simply-Massage.com. Simply Massage. Simply the Best.


DRAFT 4

That moment when you actually become detached from your phone.
You’ve stopped looking at your computer.
You aren’t on the 5, 405, the 101, the 110, or 118.
You’re actually not doing anything.
It’s still, quiet, and << ahhh>> .

That’s the beauty of Burke Williams Simply Massage. It’s a one hour. Once a month. Gift of YOU time. Relaxation time. “I’m seriously deserving of this” time. Experience an affordable, personalized monthly massage from the same amazing therapists you’ve come to expect from Burke Williams. Stop by our stunning new Marina del Rey location, and enjoy your first massage for just $49. Make a promise to yourself that you’ll take time to slow down…every once an a while. For health and wellness’ sake. Make an appointment today at BW-Simply-Massage.com. Simply Massage. Simply the Best.


DRAFT 5
Let’s Get Real / Part of the Whole

Everyone is talking about wellness these days.
To be Relaxed… Present… Healthy.

We’re super happy about that. Because self-care is real—and massage is one part of that whole. At Burke Williams Simply Massage, you’ll experience an affordable, unique-for-you monthly massage from the same amazing therapists you’ve come to expect from us. Stop by our stunning new Marina del Rey location, and enjoy your first massage for just $49. Honor your needs and reserve that massage you really, really deserve at BW-Simply-Massage.com. Simply Massage. Simply the Best.

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