Microsoft Alumni Network FB Ad Campaign – Membership

Create new Facebook Carousel Ads and single ads targeting Developers who worked at Microsoft. Train team on how to create carousel ads and how to run giveaways. Work with team to develop audience persona. I wrote copy and curated images with stakeholders. Goal – incentivize prior employees to join the Microsoft Alumni Network by driving traffic from Facebook Ads to an opt-in landing page.

Reach – 38,540
CPC – Average Per Link Click $0.53 - to as low as $0.25
Budget – $351.36
Duration – 3 weeks