HIGHER ED CONTENT
BLOG POST: https://masssocial.wordpress.com/2014/01/20/8-hesm-content-creation-ideas/
I collaborated closely with Senior Graphic Designer on copy/visual stories.
My process is to pull inspiration from visual culture, the competition, and current visual trends, and then work to innovate from there.
SUSTAINABILITY FB POST:
I developed content and managed one student worker to tell the story of SOU life via personal narratives. Examples: The Snapshot of SOU Style Series created sharable visual content that resonated with students, parents, and alumni, and The Snapshot of SOU Sustainability celebrated the Center for Sustainability on campus and raised awareness of the STAR award (Sustainability Tracking, Assessment & Rating System) SOU was awarded by the Association for the Advancement of Sustainability in Higher Education (AASHE)..
I created UGC campaigns on Instagram and Facebook to expand SOU's reach.
The SOU YOU Giveaway launched the University’s Instagram account. The Facebook winner post received 14,000 impressions.
The #LovingSOU Giveaway had a 99% entry rate, and the #SOU2014 #Selfie #Graduation initiative built a visual record of college completion on Instagram
Blog post that outlines the process of creating the SOU YOU Giveaway: http://bit.ly/SOUInstaGiveaway
Giveaway Announcement Post: https://www.facebook.com/SOUAshland/photos/a.327241158232.149163.62440808232/10151697153253233/?type=1&theater
SOU You Giveaway
Votes on the 5 Finalists on Facebook - on average, each image received 130 likes.
SOU You Giveaway
Votes on the 5 Finalists on Instagram - on average, each image received 50 likes.
Blog post that outlines process of creating the #LovingSOU Giveaway:
Announcement post on Instagram:
Blog post outlining process of creating Selfie Graduation Campaign:
Selfies at Graduation regrammed on @SouAshland Instagram Page: