Southern Oregon University

At Southern Oregon University I directed social media strategy, content development, and conceptualized social media campaigns to recruit and retain students within Marketing’s new Social Media Department.

I was hired to build the social department from the ground up and within a few months on campus I was asked to guest teach classes on social media strategy by faculty and department chairs in SOU’s Business School, Communication/Journalism Department, and EMDA (Digital Arts) Department. I also presented social media audit recommendations and campaign results to the President and the President’s Cabinet.

The work I did at SOU received external reconition. My blogs 8 #HESM Content Creation Ideas and #SOU2014 #Selfie Case Study were featured on higher education blog, Social Media For Colleges, curated by Assistant Director of Media Relations at the University of Portland

Role Social Media Director – Contract
For Social Media Strategy + Content Development
URL www.facebook.com/souashland

HIGHER ED CONTENT
BLOG POST: https://masssocial.wordpress.com/2014/01/20/8-hesm-content-creation-ideas/

I collaborated closely with Senior Graphic Designer on copy/visual stories.
My process is to pull inspiration from visual culture, the competition, and current visual trends, and then work to innovate from there.

PERSONAL NARRATIVES

STYLE FB POST:
https://www.facebook.com/SOUAshland/photos/?tab=album&album_id=10151961282763233

SUSTAINABILITY FB POST:
https://www.facebook.com/SOUAshland/photos/?tab=album&album_id=10152020261638233

I developed content and managed one student worker to tell the story of SOU life via personal narratives. Examples: The Snapshot of SOU Style Series created sharable visual content that resonated with students, parents, and alumni, and The Snapshot of SOU Sustainability celebrated the Center for Sustainability on campus and raised awareness of the STAR award (Sustainability Tracking, Assessment & Rating System) SOU was awarded by the Association for the Advancement of Sustainability in Higher Education (AASHE)..

https://www.facebook.com/media/set/?set=a.10151961282763233.1073741864.62440808232&type=1&stream_ref=10

I created UGC campaigns on Instagram and Facebook to expand SOU's reach.

The SOU YOU Giveaway launched the University’s Instagram account. The Facebook winner post received 14,000 impressions.

The #LovingSOU Giveaway had a 99% entry rate, and the #SOU2014 #Selfie #Graduation initiative built a visual record of college completion on Instagram