Balmain called b-glowing and asked if they could use the above statement. That was nice.
I developed b-glowing’s new Natural Category website manifesto and b-glowing’s internal manifesto. For both, I pulled inspiration from current trends, customer data, and crowdsourced ideas from the team.
The CTA of the UGC Instagram campaign I conceptualized—What Feeds Your Mind, Body+Soul?—successfully identified the wants and desires of b-glowing’s Instagram demo, key data for future content strategy. Some of the responses to this giveaway were integrated into the brand manifesto.