b-glowing

Positioning luxury beauty e-commerce site b-glowing.com as the go-to place for authentic, independent women, I conceptualized the Female Founder and She Glows blog segments, researching and interviewing female entrepreneurs and emerging voices in art/design/film .

I crafted the new Natural Category manifesto and internal brand manifesto, pulling from current trends, customer data, and crowdsourcing ideas from the team.

The CTA of the UGC Instagram campaign I conceptualized—What Feeds Your Mind, Body+Soul?—successfully identified the wants and desires of b-glowing’s Instagram demo, key data for future content strategy.

Role Senior Copywriter
For Senior Copywriter for luxury beauty e-commerce site
Type Web, newsletter, and blog copy
URL www.b-glowing.com/

Balmain called b-glowing and asked if they could use the above statement. That was nice.

http://www.b-glowing.com/blog/femalefounder-jac-vanek/

http://www.b-glowing.com/blog/femalefounder-lauren-napier/

https://www.instagram.com/p/y8J3ackk5E/

Full Newsletter:
http://enews.b-glowing.com/q/ecTmhCmyhtIPoBwKhk5RIIjdGg1I1EPIsVUtHYC4_KqzMpUQzW5i5OXWs

Link to Newsletter: http://enews.b-glowing.com/q/6WuQeejppL-tXX0EFphio9rq7Folou6XydUgb3ePvBImcAuQi2zIhGgOU

I developed b-glowing’s new Natural Category website manifesto and b-glowing’s internal manifesto. For both, I pulled inspiration from current trends, customer data, and crowdsourced ideas from the team.

The CTA of the UGC Instagram campaign I conceptualized—What Feeds Your Mind, Body+Soul?—successfully identified the wants and desires of b-glowing’s Instagram demo, key data for future content strategy. Some of the responses to this giveaway were integrated into the brand manifesto.